Urska Srsen, Founder Of Bellabeat On Forbes 30 Under 30 Europe List

Urska Srsen designs and markets wearable technology you actually want to wear. Her female-focused company makes smart jewelry that tracks stress, activity — even menstrual cycles. The Y Combinator graduate employs 60 people and has offices in San Francisco, Shenzhen and Zagreb, Croatia. 

About LEAF by Bellabeat

Ever since it’s debut in late fall of 2014, the LEAF has been an instant hit among women who want to take care of their bodies. Designed by a woman – for women, the LEAF does everything a health tracker should do, and then some:

• Measures sleep – the LEAF logs sleep quality and quantity, giving the user insight into the number of hours and percentage quality of sleep. The charts within the app let the user compare their periods of light sleep and deep sleep, allowing them to identify what type of day or activity leads to a better night’s sleep.
• Tracks activity – measures daily movement, burned calories and allows the user to set daily goals to keep them motivated. The app will also let users enter specific sports and activities, giving a detailed overview of their movement throughout the day.
• Monitors reproductive health – gives a detailed overview of the user’s menstrual cycle and helps women trying to conceive to identify ovulation days and increase their chances of successful conception. By cross-referencing daily activity in the LEAF app with their menstrual cycle, women are able to better understand their health trends during this specific time. The period part of the app is equipped with witty notes designed to brighten up the user during PMS times.
• Reduces stress – the built-in breathing exercises help the LEAF user cope with stress. By cross-referencing the breathing data with the amount of stress the user might be feeling, the LEAF allows the user to learn which breathing exercises help minimize stress.
• Keeps things on schedule – the smart alarm feature within the LEAF app lets the user set reminders for things like taking their pill on time or getting tampons, there’s the wake up alarm option and an inactivity alert that warns the user if they’ve been inactive for too long.

Source: bellabeat.com

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